Pokemon Go, the new location- based augmented reality mobile game developed by Niantic, has become vastly popular in a very short period of time. Some initial rough estimates suggest that more than 20 million people have signed up in the US. Some of the attention received has little to do with how engaging the game is and more with how privacy intrusive seems to be. The initial release of the app asked for access to the full Google account of the user: not only e-mails, but also Google drive, photographs and so on. This called for a lot of criticisms and pushed Niantic to fix the situation by releasing an updated version of the app.
“[..] We will collect certain information that can be used to identify or recognize you (PII)”. “Specifically, because you must have an account with Google, Pokemon Trainer Club (PTC), or Facebook before registering to create an Account, we will collect PII (such as your Google email address, your PTC registered email address, and/or your Facebook registered email address) that your privacy settings with Google, PTC, or Facebook permit us to access.”